Abstract:
This article examines the features of improving the public management of the market of medical and social services using information technology to improve the efficiency of public activity in modern conditions. The interpretation of the essence of the categories "information technologies" and "information support" is analyzed. The importance of the organization of information support of public authorities in the insurance of the
state apparatus of information management for the adoption and solution of state issues of the market of medical and social services
has been studied. Issues and system of information support of public management of the market of medical and social services
are considered. The stages of the ICT implementation process in the market of medical and social services are described. The tools
of state regulation in the market of medical and social services and the introduction of targeted programs for the development of the
social sphere and health care are highlighted. Recommendations for improvement are formulated public management of the market
of medical services and social way introduction of ICT tools, which provide for the implementation of a set of measures aimed
at intellectualizing the entire system public data management spheres. The necessity of development of innovative tools of
public management of the market of medical and social services of Ukraine for the purpose of working out of strategies of increase
of quality of medical and social services in the XXI century is substantiated. A number of benefits from the implementation of an
effective process of application of information support of public management of the market of medical and social services to ensure
the efficiency of public authorities of Ukraine. It is proposed to create a "Department of information support of self-government"
and electronic health care system (e-Health) to improve the management decision-making process, which will provide an
opportunity to accumulate, process, analyze, and as a result, get the expected effect in the form of balanced management decisions
by public authorities of Ukraine.
